Ready, Set, Win!
What if you could get what you want—when you want it—and from whomever has it? The Art of Persuasion teaches you how to get what you what when you want it. You would love to have that ability, right?
After studying some of the most successful men and women in modern history, author Bob Burg noticed how many common characteristics these people have—and shares them all with you. One trait that stands above all the rest is their ability to win people over to their way of thinking—they were all persuasive. Each of these life winners had a burning desire, coupled with great creativity, and a total, unshakable belief in their mission or cause.
The focus of this book is on the art of positive persuasion—winning people over to your side without intimidation. There is nothing manipulative here, just skills and techniques that will reflect the fact that you really like people and want them to like you. These skills will help you win them over to your way of thinking.
Winning principles you will learn include:
- Making people feel important.
- Everything is negotiable.
- Dealing with difficult people.
- Persuasion in action.
- What sets you apart from the rest.
- Nuggets of wisdom.
Presented in everyday, clear, and often humorous language, The Art of Persuasion leaves an impression on you that will last a lifetime—filled with one success after another!
"Business volume to our new targeted market increased by 300 percent in just three months! Bob's program continued to be so successful, we brought him in to speak to our entire national sales force and took his program company-wide!"
—Dave Brandt, Divisional Vice President, GE Financial Advisors, Genworth
"Very powerful—a simple concept that our franchise owners can begin implementing immediately."
—Gerald Bergler, Executive Vice President, American Speed Printing Centers
"Nothing short of fantastic. I would recommend, without reservation, this program to any other sales professional, both in and out of our profession."
—Allen L. Howard, CLU, General Manager, New York Life Insurance Company
Chapters
- Winning Without Intimidation
- Learning the Art of Persuasion
- Know You, Like You, Trust You
- Make People Feel Good About Themselves
- Everything is Negotiable
- How to Deal With Difficult People
- The Art of Persuasion in Action
- What Sets You Apart From the Rest
- Nuggets of Wisdom Learned Along the Way
- Beyond Business
Product Details
Pages: 237
PDF File Size: 3.23 MB
Bob Burg shares information on topics vital to the success of today's business person. He speaks for corporations and associations internationally, including Fortune 500 companies, franchises, and numerous direct sales organizations. Sharing the principles contained in his bestselling books, Bob has addressed audiences ranging in size from 50 to 16,000, sharing the platform with notables such as today's top thought leaders, broadcast personalities, athletes, and political leaders, including cabinet secretaries and a former United States President.
